These 20 Activecampaign alternatives will help you reach out to your audience easily without breaking the bank. Activecampaign is undoubtedly one of the best tools every brand needs to get ahead of the marketing game. It is an email marketing tool with several automation features that simplifies the process of expanding your reach to your audience.
The process of gathering customer info and sending out promotional and informative content to each is tiring. However, expanding your voice online is an important part of every brand. The more you are able to get your voice out, the more profit you’re likely to make. In addition, frequent communication with your audience also improves brand loyalty.
Fortunately, with tools like ActiveCampaign, you can do one or more of the following processes with ease;
- Creating tags for engagement
- Crafting subscription/opt-in forms
- Sales pipelines
- Sending numerous newsletters
- Bulk SMS marketing
- Automating workflows
- Lead scoring
- Site tracking
ActiveCampaign offers different features that simplify these processes. Some of them are as follows;
- Real time analytics
- Automatic notifications
- Content management
- Social media integration
- Other Third party integration
- Multi-channel marketing
- Mobile CRM App
- Customizable branding
- Reporting & statistics
- Template management
Even though ActiveCampaign offers incredible features, the pricing is, unfortunately its drawback. The subscription price depends on the number of contacts and plan you wish to purchase. Here are the pricing structures for using this tool;
| Number of contacts | Lite Plan | Plus Plan | Professional Plan |
| 500 | $15 | $70 | $187 |
| 1,000 | $30 | $70 | $187 |
| 2,500 | $61 | $125 | $187 |
| 5,000 | $99 | $186 | $262 |
| 25,000 | $286 | $474 | $686 |
| 50,000 | $424 | $699 | $1,011 |
| 100,000 | $687 | Custom price | Custom price |
Depending on your business type, it may be too much to include in your budget. Fortunately, there are several alternatives to ActiveCamp that you can and should consider.
The next list of similar tools isn’t ranked according to the best or worst. So, you should go with whatever you believe is the best for your brand size and goals.
1. SendinBlue
SendinBlue is one of the most popular Activecampaign alternatives because it is cost effective and has a host of features. This marketing tool is excellent for startups and medium businesses. SendinBlue helps with CRM, chat, SMS, automation, and integration across different third-party platforms.
Unlike Active campaign, this tool offers a free plan for beginners. In comparison, ActiveCampaign offers only a 14-day trial. However, SendinBlue gives you 300 emails per day and unlimited contacts. If you want a marketing tool that’s comprehensive and easy to use, SendinBlue is a great option.
2. Moosend
Moosend is a simple cloud-based tool with modern features that gives you the ability to be efficient and effective. This email marketing tool allows you to automate workflows and deliver personalized emails. Moosend offers some of the best responsive email templates, pre-made recipes.
Some of the many benefits of using Moosend is the ability to manage different subscriber lists, product recommendations, subscriptions forms, real-time reporting analytics, and others. Aside from the ability to improve your email marketing capabilities, it’s also relatively cheap.
After the 30-day trial, you can start with a $9 per month plan. This is small compared to ActiveCampaign’s lowest fee of $15.
3. Hubspot
Hubspot is undoubtedly one of the best alternatives to ActiveCampaign because it helps solve problems you would likely experience while expanding. Everything from navigating different social media platforms, SEO, lead tracking, and many others. Consider Hubspot a all-in-one inbound marketing tool that can help you accomplish every marketing goal you have.
This tool has more features compared to ActiveCampaign such as the ability to create, schedule, and post blog posts. It also supports phone, emails, ticketing, and several academy courses. However, the drawback to using Hubspot is the price- a plan starts at $50 per month, which is considerably more than ActiveCampaign.
Hubspot does have a free plan but it offers only basic features.
4. MailChimp
A list of the best 20 ActiveCampaign alternatives is incomplete without MailChimp. This all in one marketing platform has all the features to ace marketing especially if you have a small business. Some of Mailchimp’s amazing features include customizable templates for landing pages, campaign templates, and several automations such as behavior-based automations, order notifications, welcome messages, and many others.
It’s also incredible for scheduling and posting social ads as well as in-depth analysis and reports. However, one of the major reasons why this is an incredible option is that you get 1,000 emails monthly for free forever. Thus, making it perfect for freelancers and small businesses. The paid plan starts at $13, which will give you 2,500 emails and 500 contacts monthly.
5. Mailerlite
Mailerlite is one of the most affordable marketing tools with comprehensive features. This platform allows you to create, post, and monitor your projects with ease. With features such as embedded sign up forms, free landing page templates, and subscriber management, you can keep track of your workflows.
Aside from email marketing, Mailerlite allows you to integrate third-party e-commerce sites. For instance, if you have a Shopify store, tracking your orders and other factors becomes a breeze. Furthermore, Mailerlite offers a free plan that lasts forever- you get basic features as well as more advanced options such as A/B testing functionalities, email automation, and advanced audience segmentation.
6. Constant Contact
Constant Contact may not be as popular as the previous ActiveCampaign alternatives but it is a strong contender. This marketing tool allows you to not only create, schedule, and send emails but also track and report valuable metrics. One of its major features is event invitations management- an essential feature most marketing tools do not have.
While its other automation features are a little basic compared to ActiveCampaign, it’s sufficient to drive traffic. Constant Contact offers a 60-day free trial with a starting price of $20 per month.
7. Drip
If you own an online store, you must consider creating a Drip account. This powerful tool allows you to access customer segments for targeted email marketing. You can do everything from design incredibly eye-catching emails to A/B testing, and get real time segmentation reports and analysis.
Drip integrates different online stores- Shopify, Woocommerce, Magneto, BigCommerce, and other custom stores. The only drawback is that it isn’t the most affordable as it doesn’t offer a free plan. It only offers a 14-day trial after which you will need to pay $19 per month for only 500 contacts. So, unless you’re making a lot of money, it isn’t the best option for you.
8. Campaign Monitor
For midsize businesses and digital marketing agencies, Campaign Monitor is an excellent marketing tool. This software simplifies the process of collecting data into a mailing list. With this tool you send out mass emails, program auto response emails, and analyse marketing campaign results.
Campaign monitor offers three different plans- basic, unlimited, and premier. The basic plan starts at $9, which allows you to send out emails five times the number of subscribers. For instance, if you have 100 subscribers you can send only 500 emails per month.
Even though it doesn’t have a free plan, it is worth your while.
9. AWeber
Aweber stands out from other alternatives to ActiveCampaign because of a unique feature called cross-device email testing. This method of testing checks the quality of software processes in different formats across multiple devices. It essentially ensures your products and workflows run smoothly across different platforms.
Aside from that, you also get the normal automation processes, online form builder, irresistible templates, list segmentation, integrations, and many others. As for pricing, Aweber has a free plan and a paid plan that starts from $20.
10. Get Response
Whether it’s website building, email marketing, e-commerce marketing, and automated processes, Get Response makes it possible. This platform is used by many top companies such as Stripe, Ikea, Zendesk, and many others. But how does it compare to ActiveCampaign?
First, Get Response has a spam testing tool which is a leg up to the regular marketing features. Both software have paid plans starting at $15 as well as adequate support. However, Get Response has live chat support in 8 different languages. ActiveCampaign, however, supports webinars and Get Response doesn’t.
In addition, Get Response’s free plan allows you to have 500 contacts, as many newsletters as you want, and 30 days of premium features.
11. Convertkit
Everybody who has every tried to do email marketing has probably come across Convertkit. This software is one of the most popular alternatives because of its easy-to-use interface. Plus, it offers incredible features. For instance, it not only tracks the progress of your emails, but also your landing pages.
Convertkit is almost always compared to MailChimp because the pricing and features are similar. However, MailChimp has a more comprehensive list of products to help your marketing processes. Nevertheless, Convertkit is still a viable option.
The paid plan starts from $9 per month but you can always opt for the free plan (300 contacts).
12. Klaviyo
Klaviyo is one of the most popular alternatives on the list. With over 10,000 brands using this marketing tool, you can only expect the best. So what’s special about Klaviyo? Its advanced automation features. This email and SMS marketing tool offers advanced segmentation as well as dynamic profiles and coupons for different e-commerce stores.
The performance reports are also impressive because it displays both tbe clicks and revenue of a specific campaign. Klaviyo’s paid plan starts at $20 with 500 contacts monthly. The free plan offers 250 contacts every month.
13. Marketo Engage
Marketo Engage is a unique tool that takes process management to the next level. Even though other ActiveCampaign alternatives have impressive solutions, this tool is flexible and makes integrations easy. Marketo allows for cross-channel engagement and customization.
Thanks to Adobe, you can integrate the specific features you need to accomplish your goals. Combine this with other advanced features like audience segmentation and you have a fully automated platform for scaling your business. Unfortunately, Marketo doesn’t have a free plan but the pricing depends on the size of your database. Hence, the more data you need to work with, the more expensive it will be.
14. Engage Bay
Here’s another all-in-one CRM tool that offers amazing marketing features. It doubles as a sales platform and is the perfect affordable tool for startups. You get everything from email templates and chat tools to customizable dashboards. Also, what’s great about this marketing tool is it’s budget-friendly.
Engage Bay offers 500 contacts in its free version and 1,000 contacts in the paid version starting from $11.99. It’s an excellent option for new businesses.
15. Zoho
Zoho is one of the 20 ActiveCampaign alternatives that improves your efficiency and productivity with ease. Who wouldn’t with features like real time operations management, actionable insights, and custom reports? Not to mention how easy and interactive the platform is for users.
With this marketing tool, you can access flexible contracts and full details about pricing. Zoho has a free plan that lasts forever. Obviously, it means you can only access basic features but there’s no trial period.
16. Fresh sales
Another great alternative to ActiveCampaign is Fresh Sales- an easy-to-use marketing tool that streamlines workflows perfectly. Fresh Sales is affordable and offers several features that automates marketing processes effectively.
You get everything from account and chat management to visual sales pipelines. These features help you track the progress of several campaigns while making informed decisions about your next move. Fresh Sales offers a free version but only to manage chats, emails, and phone numbers.
The paid version starts at $15 which is similar to ActiveCampaign.
17. Monday.com
Monday.com is a comprehensive marketing and sales tool with features to solve all your sales problems. But what sets it apart from others on the list is its unique project management software. Monitor everything from sales pipelines to email syncs and other activities.
Consider Monday.com an all-in-one tool to help you manage leads. The free version of monday.com allows you to access 1000 contacts and web forms with two users. The paid version costs $12.5 monthly, which is cheaper than ActiveCampaign’s price.
18. Mailjet
Mailjet is a strong contender when you think about the best CRM marketing tool. This tool is often referred to as a transactional email software but it is undoubtedly one of the best marketing tools available. With features such as subscriber management, templates, mobile optimized emails, and drip campaigns, you can only expect the best results.
In addition, it’s easy to customize and send unlimited emails daily. Furthermore, the categorization tool helps you manage your contacts efficiently. As for the pricing, the paid plan starts at $25 per month with all of the advanced features.
Even though it is costlier, it is worth every penny, especially if you run a successful business.
19. SendGrid
SendGrid is an impressive tool focused mainly on email marketing- transactional and promotional emails. This service offers several customizable email templates for your business. Thanks to its amazing features, you can track ROI for email sent via Email API or Marketing Campaigns.
In addition, you can manage and organize with categories, subusers, and dedicated IP pools. And if a subscriber wants out of any newsletters, SendGrid honors opt-outs holistically. Since this tool supports cross-team collaboration, it’s easier to get multiple activities done simultaneously.
SendGrid has a free plan with basic features while the paid plan starts at $19.95 with up to 45,000 emails monthly.
20. Benchmark Email
Benchmark Email is a comprehensive cloud-based marketing tool with enough features to improve your marketing process. It offers everything from customizable email templates for different audiences and events to email sign up forms.
Unfortunately, there is no free plan or trial period, but the paid plan is affordable. Benchmark email starts at $13 per month with all of the advanced features to scale your business via email marketing.
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The Gist of It All
Email marketing is an excellent way to promote your services and update your audience about new developments. Whether it’s transactional or promotional, many businesses use emails to reach out to prospective clients daily. ActiveCampaign is one of the famous tools used to automate the process of email marketing.
However, depending on your business, it might be too expensive or has limited features. Have a look at the list of the best 20 ActiveCampaign alternatives to choose what works for you.