Admob is a mobile advertising subordinate of Google, It is a free platform that helps users earn money by displaying ads with their app content. It was founded by Omar Hamoui on April 10, 2006. It finds a way for Google to help app developers make money from their apps.
The ads are created and paid for by advertisers who want to promote their products. Advertisers place different prices for different ads, so the amount received might vary. There are several alternatives to Admob that may work even better than Admob, some of them are;
Features
- It has extensive tools used in tracking downloads
- No SDK is required
- Has 24 hours live support
- Documentation
Check it out here
20 Admob Alternatives
1. MoPub
MoPub is the first on this list of Admob alternatives. It is a hosted ad service solution created to cater specifically for mobile publishers. It helps manage ad inventory, monetise, publish and promote downloadable iOS and Android applications.
It is an open source SDK used to manage all of the first-party direct sold campaigns, and it was founded by Nafis Jamal, Bryan Atwood and CEO Jim Payne; they previously worked together at AdMob, the Google-owned mobile ad service.
This platform helps publishers/developers to choose between monetizing direct ads, ad networks or its real-time bidding system. This provides incomparable transparency and maximises advertising potential fully without sacrificing the user experience.
MoPub also offers solid analytics and control, and it provides real-time controls to monitor campaigns and maximize their revenue.
It works on all HTML browsers and supports any size of ad on screens, phones or tablets. Mopub has been acquired by AppLovin and as such, it is slowly being integrated and synced with AppLovin.
Features
- It offers an ad serving solution built specially for mobile publishers
- The integrated reporting dashboard that allows strategy to be adapted
- The MoPub API allows app developers to merge the functionality of MoPub
- MoPub’s mediation aids inventory to be allocated to the right ad network
Mopub is available on its new website here
2. Lead bolt
Lead Bolt is a mobile advertising platform alternative to Admob with high performance for user acquisition and in-app monetization. It aids mobile advertisers in acquiring and reaching out to competent users.
Their analytics-based algorithms enable advertisers to get the attention of best fit audiences, with its advanced targeting tool. This helps them to attract more user engagement with maximum ROI. Leadbolt allows users to captivate their audience, this is done through engaging video ads with pre-cached video playback and full-screen display capabilities.
Leadbolt is one of the best solutions for businesses looking for an efficient way of managing mobile advertising campaigns. Backed up with a comprehensive set of features which are available at varying prices, it offers advertisers maximum performance without breaking the bank.
In addition to all this, its sophisticated analytics capabilities make it easier for marketers to measure results and optimize campaigns accordingly. It enables direct relationships, gives exceptional results, improves discovery of apps and improves revenue generation.
Leadbolt reportedly delivers over 10 billion ads a month, across 65,000 apps globally. It’s headquarter is situated in Sydney, Australia with offices in Los Angeles and Bangalore.
Features
- Dedicated customer support is available 24/7
- Efficient performance tools/ analytics
- Provides advanced Ad-serving technology
- Performance monitoring
It is available here
3. Unity Ads
Unity Ads is the next on this Admob alternatives list. It is an ad monetization platform for mobile games from Unity Technologies. It enables mobile game developers to create revenue from their entire player base. This is achieved via ads that are indigenous to Unity based games. It generates income by displaying paid advertisements in games.
The higher the traffic and impression the game gets, the more revenue it generates. Unity Ads provides the tools and analytics to help achieve app’s goals. either in creating in-app ads, IAPs (in-app purchases), or marketing the app to a potential audience, it has the tools and expertise you need to succeed.
The best part about using Unity ads is that it provides interactive ads, this means that games can be played even while viewing the ads. This makes it profitable for the publisher, users and advertisers. It has mobile access, multimedia Support, no coding system, Interactive content and is lightweight.
The platform is compatible with all game engines, which includes Corona, Marmalade and Adobe Air, among others, and it works with Android 2.3 upwards and iOS 4.0 onwards, giving it a very large reach on the market
Features
- Great graphic user interface
- Integrated Development environment
- Provides a multi player gaming network
- Customer experience management and support
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4. Admitad
Admitad is an IT company operating globally, that dabbles in the development and investment in advertising and its monetization technologies. They provide a wide range of hi-tech solutions for publishers, advertisers, and influencers, this helps in the global expansion of the business.
Here, digital advertising experts are aided in monetizing their traffic, while advertisers increase consumer reach; this is done to increase sales, the constant expansion of its influence on new international markets contributes heavily to this. Admitad boosts opportunities for across-the-border trade for advertisers using its network.
The network operates in various sectors, some of which include; travel, e-commerce and finance. In 2020, the total sales for advertisers via Admitad peaked at $5.1 billion. It employs the use of 25 technology products and services, including jQuery, HTML5, and Google Analytics. According to reports, 92 technologies are actively used for its website. This Admob alternative supports data import and export, targets the audience, and has good brand management and marketing automation. These include IPhone / Mobile Compatible, LetsEncrypt, and Google Analytics.
The company was founded on October 1, 2009 and officially launched on March 1, 2010 by Alexander Bachmann and its headquarters is located in Heilbronn, Baden-Wurttemberg, Germany. It currently has offices in eight countries around the globe and over 700 employees.
Features
- Calendar management
- Aids Data visualization
- Social media integrations
- Supports multi-users
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5. Tap joy
Tap joy is one of the leading mobile advertising and app monetization companies in mobile advertising. It offers an advertising and monetization app platform that brings about new ways for users to engage in mobile advertising, eliminating the clicking-on ads-standard, Tapjoy encourages users by offering them virtual currency for watching video ads, subscribing to services, and downloading promoted apps.
Its technology makes it possible for app publishers to offer this virtual currency rewards for completing ad offers, and for advertisers to show you those ad offers. Tapjoy plays the role of the middleman between the advertiser and the user. Advertisers place ads with Tapjoy, and then it shows those ad offers to the user in the advertisement space. When an ad offer is completed, the advertiser informs Tapjoy to ensure that the reward is remunerated.
Basically, the user is rewarded for their time and effort, the publishers earn money through their apps, and advertisers earn by reaching out to users who may be interested in their products and services. Users can make use of that virtual currency by unlocking in-app content from publishers.
Tapjoy among the top 200 grossing mobile advertisers, some of the companies using this service include; Glu, Scopely, Ludia, and many others publishers trust this platform to effectively monetize their content, grow their audiences, and reward their users.
It was founded in 2007 and has its headquarters in San Francisco. It is a globally known and has offices in Santa Barbara, Boston, London, Beijing, Tokyo, and Seoul. It is one of the best Admob alternatives online.
Features
- Supports content marketing
- Digital Analytics
- Email marketing
- Provides a customer data platform
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6. Fyber
Fyber is another Admob alternative, and a top mobile advertising technology company that aids app developers, publishers, and advertisers in implementing smart ad monetization strategies across various connected devices. They make this possible by providing a set of personalized ad management software tools that enable the publishers to extract the yield for their ad catalogue.
Fyber creates a common platform and a marketplace that helps developers, users, and advertisers to find easier means of generating revenue through ads. Ads in different patterns are supported, some of which includes; banner, videos, banners, etc.
This platform helps users to keep tabs on their activities, they make it possible for the users to analyze their performance over time and make amends where it is needed.
The company was founded in 2009 and is headquartered in Berlin, Germany with an additional office in San Francisco, California and in March 2021, it was acquired by another leading advertising agency company, Digital Turbine for around $600 million.
This move has seen it integrated with other ad publishing companies also acquired by Digital Turbine. They serve over 150 million unique users per month, Fyber works with thousands of the world’s leading developers, publishers and advertisers.
Features
- Banner management
- API data from each network
- Real time analytics
- Direct access to over 180 DSPs
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7. Epom
Epom Apps is another Admob alternative mobile advertising platform with a development team that makes the app monetization easy and efficient. This Apps software is a forum used to maximize in-app revenue. The main benefit of Epom is; advanced targeting, platform customization, extensive range of ad formats, and auto-optimization tools.
Epom Ad Server is an ad serving forum that enables users to manage video, mobile web, mobile app campaigns, and display.
Its Ad Server sustains a plethora of ad layout with a real time analytics, comprehensive RTB platform, and access to major DSP’s. Advertisers can launch effective ad campaigns through its specific targeting and optimization options. This service has a revenue creation platform that distributes well over 1 Billion impressions. This platform is available on both Android and iOS devices.
Epom was founded by the following individuals; Alex Lunkov, Chudnovsky, and Anton Ruin in 2011. Over a decade, the founders of Epom had launched two large platforms. They created a cogent ad exchange, and also organized a well renowned ad tech event in Ukraine. Payments are made via Wire and PayPal
Features
- Excellent advertisers
- Complementing algorithm
- Ad optimization
- Dedicated support
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8. ironSource
ironSource is a software company, located in Tel Aviv, Israel, it focuses on technology development for monetization of apps. It influences the app economy positively by aiding mobile content creators in various ways; it does so by turning any app into a prospering business.
The main aim of ironSource is to help developers turn their apps into successful revenue generating businesses. ironSource is rated among top fixes for app developers whose focus lies in programming. This platform monetizes apps and maximizes their profitability, it also analyzes apps and their performances.
These analytical tools are super easy to use and provide accurate and direct results. This enables developers to make adjustments to their apps where it is needed in order to optimize the monetization of the app.
ironSource was founded by brothers; Tomer Bar- Zeev, Tamil Carmi, Anton Harish, Roi and Eyal Milrad, Netanel Shadmi and Omer Kaplan in 2012, with Tomer Bar-Zeev as the CEO and others serving as Senior executives. In July 2022, Iron stone completed its integration with Unity. The two companies merged for the sole purpose of launching and developing great mobile games. This integration was said to aid developers to get real world player and market feedback.
Features
- App survey/ analytics
- It has technologies that are top notch in the industry
- Customer support is excellent
- Scales up user base with ROI positive campaigns that connect advertisers to users
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9. Adcolony
Adcolony is one of the largest self reliant mobile advertising and monetization services similar to Admob in business. It gives both the brands and apps the opportunity to push advertisements efficiently to the user.
It is a marketing platform that focuses on performance delivery and brands results, agencies, publishers and app developers, by making and pushing top notch advertisements to consumers on mobile devices around the world.
This service powers monetization for most publishers around the globe, and it enables marketers to engage with consumers on the most personal and important screens in their lives. Ad Colony delivers highly interactive and engaging advertising experiences through the following mediums; banner display ads, interactive media ads, native advertising, traditional ads and video ads.
The company pushes creative boundaries with its market knowledge and innovations to lead the mobile ad economy. Its sole purpose as a technology company is to create and deliver efficient advertisements to mobile devices. They are big on customer privacy and are particular on what information is disclosed or concealed.
AdColony is focused on protecting the privacy of advertising users using its service and visitors to its websites. Adcolony is a Los Angeles-based company founded in 2011 and in April 2021, it was acquired by Digital Turbine, a world leading ad agency.
Features
- Has offices in about 24 countries
- A personal manager is assigned to every client and it cooperates with leading publishers
- It has a wide range of ad format
- It is recognized globally
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10. Pubmatic
Pubmatic is a known advertising agency service that focuses basically on the buying and selling of advertising space. You cannot talk about the best Admob alternatives without mentioning Pubmatic. This sell-side platform equips world renowned digital content creators across the internet to effectively control access to their monetization, it manages advertisements effectively and efficiently, this is achieved by making it possible for the content creators to reach addressable users.
Sell side here is talking about web publishers who want to sell their advertising space.
Since 2006, Pubmatic has allowed the efficient processing and application of data in real time, this is done by delivering expandable and adjustable programmatic innovation.
The company pays huge emphasis and focus on grooming committed employees with focus is on innovation, success and gratification. With their leading mobile advertising platform, publishers and app developers can take advantage of the open exchange as well as advanced deal models to utilize their monetization and gain access to brand budgets.
It was founded in Pune, India in 2006 by Rajeev, Amat Goel, Mukul kumar and Anand Das, it currently has its headquarters in Redwood City, California. It operates about nine data centers and 12 offices globally. PubMatic clients include; News Corp, Electronic Arts, Zynga and Verizon Media group.
Features
- Aids campaign management
- Circulation management
- Live support is available
- Analytics and LLD
11. Vungle
Vungle is another popular Admob alternative ad network technology providing service that enables clients to monetize, advertise and utilize their applications, games and other products. This ad network aids developers in monetizing their games and ads via their SDK, hosted video forums and APIs. SDK for Windows 10 in Collaboration with Microsoft was introduced to the users by Vungle.
Some known Mobile apps companies/ clients of Vungle include; Zynga, Pandora, Scopely, Microsoft, etc. as well as approximately 60,000 publishers globally, and advertisers that employ the use of this service for their advertising needs. Vungle makes use of over 99 technology products and services which includes; Google Analytics, HTML5 and jQuery.
This company has raised a total of $25.5M Funds and this was funded by 20 investors. As of Feb 7, 2014, Vungle had a post-money valuation in the range of $50M to $100M and it has acquired 4 organizations.
In March 2014, it started offering the publishers the option to receive payments in bitcoin (cryptocurrency). It is a twelve year old company, founded by Zain Jaffer and Jack Smith in 2011. The service has its headquarters in San Francisco, California and also has other offices in London, Tokyo, Berlin, Seoul, Beijing and Singapore
Features
- Has easily accessible SDKs
- Presence of Ad placements that gives user access to flexible formatting
- Campaign Control
- Has excellent customer support
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12. Qt
Qt is among the Admob alternatives, and a software that is currently being developed by Qt Company. It is a company based in Espoo, Finland. Qt is a cross-platform framework used for application creation. Its goal is to empower businesses to create future-proof digital products.
It employs the use of comprehensive quality assurance tools that will continuously enable high performance and improve reliability, design, and maintainability expectations, It’s powerful, yet compact assists in creating easy connected devices, apps and UIs with native C++ performance, this has intuitive tools, and libraries that are rich and contains all that is needed, they help in closing the gap between developers and designers by working simultaneously with one common language, one unifying framework, faster iterations and fewer feedback loops, it is packed with tools that simplify developers’ work and help with coding, and tasks like building, localization, compiling, and more.
No matter the development approach, Qt promises comprehensive quality management tools for the entire software lifecycle, regardless of the platform used. It touts a next-gen user experience with unlimited scalability, designed for producing next level software experiences in record-breaking speed. The software was first devised in 1990 before its public release in 1995 for Linux, it provides support for Windows, Mac, and Linux.
Features
- It helps to shift and maintain multiple platforms
- It speeds up development and increases productivity
- It helps in creating beautiful user interfaces
- It elevates customer assurance and automates testing
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13. inMobi
inMobi is an Indian international mobile advertising agency company, Its mobile-first platform allows brands, developers and publishers to engage consumers through a contextual mobile advertising system.
It is focused at forming actual relationships between brands and consumers. It helps the brands and developers to identify, engage and get the right customers. It also assists the developer through various stages, from product testing to customer feedback. It provides a plethora of guidelines to know and understand the customers.
It has a very easy, and straightforward service that helps users know where everything can be found. This service provides an interactive experience for the user and also creates a user-friendly environment for them., too
inMobi was founded in 2007 and was named “Mahon” by Mohit Saxena, Nareen Tewari, Abhay Singhal and Amit Gupta. It was upgraded from an SMS based service to a mobile advertisement in 2008 and was launched as ‘inMobi”, and in 2011, it became the first Indian unicorn startup company.
InMobi’s headquarters is located in Singapore, they have other offices in Chicago, New York, Kansas City, Los Angeles, Delhi, Mumbai, Sydney, Shanghai, Jakarta, Manila, Kuala Lumpur, etc.
Features
- Improves campaign Performance
- It’s content is customizable
- It has a great network of publishers
- It’s broadcast reaches many users globally
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14. AppBrain
AppBrain is one of the leading mobile advertising services on android. It promises to take Android app development in respect to advertising to the next level with its offered services; AppBrain Promote, AppBrain Monetize, AppBrain Ranking and AppBrain App Intelligence.
This Admob alternative offers the user pay-per-install app promotion service, this is common in the android market. The main objective of AppBrain is to provide developers with a fast and easy way to expand the capacity of their apps and develop their business.
This corporation’s services are channeled to app developers and consumers, and they are available on both PCs and Android smartphones. They are known for their flexibility, simplicity and excellence, they design systems capable of reaching millions of users. App brain uses powerful open source softwares such as; Graphite, GWT, Guava, Git, LevelDB, eclipse, Jetty, Android, Cassandra, haproxy, etc to solve specific problems.
App brain was launched in 2009 by Mathijs Vogelzang and Uwe Maurer, the two founders had substantial experience in mobile app development, mobile ad space and software engineering. Appbrain is developed by AppTornado GmbH which is based in Zurich, Switzerland and Utrecht, The Netherlands.
Features
- It’s system can reach out to millions of users
- Campaign managements
- It offers the user pay-per -install app promotion service
- Real time reporting
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15. Aarki
It is a top Admob alternative ad marketing service. It is an AI enabled marketing platform that aids brands and companies in growing and engaging users while using machine learning. It pairs Proprietary data with Machine learning to get the best users for apps. This company believes in continuous innovation, creativity and problem solving approach. This company gives room to mobile marketing and helps mobile developers to distribute and monetize their application effectively and efficiently.
This mobile ad platform re-programmes the way users interact with mobile ads as the creative team, Media team and Publishers gives users globally an amazing mobile ad experience. Publishers, advertisers and users benefit from this platform.
Popular users of Aarki includes; PT Netzme Kreasi, an Indonesia based Banking and finance service organization, Playtika Ltd, and Jam City, Inc., a United States based Media organization. The company is located in Sunnyvale, California, United states.
Features
- It Uses Machine language/ learning
- Has 5 global data centers
- Uses Proprietary data
- Creative development
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16. Appsflyer
AppsFlyer is a cloud-based mobile ad marketing service that helps app marketers to manage their campaigns and track conversions. The application comes with a feature that is aimed at enabling teams to install apps that are used particularly for marketing campaigns and media.
It also has a flexible grouping tool that allows team members to examine trends specific to users who are affiliated with the app. Appflyers help in the decision making of brands, by making the brand more innovative, protecting them from fraud and providing technologies.
This Admob alternative marketing service also helps developers and marketing agencies to track and optimize their activities. They boast of an excellent marketing analytics platform that has strong features like retention tracking, attribution, modeling, etc. Its interface is easy to navigate and users are allowed to set up comprehensive tests that help assess different performances.
Some of the companies using Appflyers include; Rosett stones, National Football League Inc., Holonis Luxury Escapes etc. It was founded in 2011 and It’s headquarters is located at San Francisco, California.
Features
- Fraud detection and Protection
- Application analysis
- Supports tracking and retention
- Cost accumulation
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17. Smaato
Smaato is an ad tech platform with monetization solution that enables publishers to have the ability to manage their entire ad catalogue or schedule. Their ad monetization technology helps publishers keep their content free for users.
Smaato assists companies in controlling monetization on the platform, as this ad platform was designed to help the management and creation of ads and help increase sales.
Smaato gives users the free will to create their own online platform. Smaato’s offers extend to all channels, devices and advertising formats, etc. It helps to protect the security of the platform through a combination of human experts and digital systems. Smaato provides publishers and marketing managers with a space for secure advertising transactions. Smaato’s security system fends off external threats such as bots, malware and click fraud.
In addition, this Admob similar ad platform protects against the placing of inappropriate or harmful advertisements.
The company was founded in 2005 by Ragnar Kruse and Petra Vorsteher. Its headquarters is situated in San Francisco, California. It has additional offices in New York, Hamburg, Berlin, Singapore, and Shanghai, with over 190 employees from more than 40 different countries.
Features
- Targets user’s audience
- Supports ad Advertisement
- Enables app developers and to monetize their inventory
- Provides users with secure transactions
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18. OpenX
OpenX is an ad service sites like Admob that allows easy inventory management, geo-targeting of ads by country, and provides statistics for each ad. OpenX offers a platform that enables publishers and developers to monetize their content. As one of the most independent advertising exchanges, it makes efficient customer-based marketing buying experiences available to all marketers across the globe. This company liaises with over 30,000 advertisers across every device, and it has nearly one billion consumers. This company improved security, making it possible for them to meet up the requirements of their customers.
Over the years, its quality and security has been what made it stand out as one of the market’s leading technological solutions. Companies using OpenX include; Comcast Cable, a United States based Communications org, DirectTV, a United States based Communications org, Deutsche Telekom, a Germany based Communications company and T-Mobile US, a United States based Communications organisation etc. This advertising company was founded in 2008 by Cody James .
Features
- Digital Test run
- Management of event
- It has the Ability to stop transaction and restrict ad categories, brands, or buyers that you don’t want to advertise on your website.
- Generates demands
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19. AppLovin
AppLovin is a global ad service similar to Admob that gives developers a wide range of solutions that enables the developers to analyze, publish, market, and monetize their apps through its mobile advertising platform. They work with game developers to help publish and promote their games.
This company enables developers and advertisers to target, grow, re-engage, and retain their existing mobile users and also find new customers, this is done demographically based on age, gender, relationship status etc.
They deliver advertisement platforms to application developers. AppLovin Corporation is aims at offering a software-based platform for mobile app developers to enhance effective and efficient ad marketing and monetization.
It has an analytics tool that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data.
They enable brands to use real-time data signals to make effective marketing decisions across a billion mobile consumers worldwide, by using data to deliver unique mobile ads.
This company’s clients include various advertisers, publishers, and internet orgs. It was incorporated in 2011 by Adam Foroughi and operated in stealth mode until 2014 and its headquarters is located in Palo Alto, California.
Features
- 24/7 customer support via chat, email and phone
- Import and export of data
- Customizable
- Ad monetization
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20. Mobfox
Mobfox is the last but nt the least on this Admob alternatives list. This is a leading data-driven mobile ad service and exchange that enables app developers to manage their media smarter, and generate more revenue with high CPMs and fill rates from expanded and global demand sources. MobFox is connected to 175+ DSPs and is used by over 40,000 iOS and Android apps.
The platform offers exclusive support for multiple advertising formats including banner, interstitial, video and native. It is a data-driven platform that engages mobile apps, publishers and advertisers at a go.
It is an easy to use and user friendly platform for publishers, as it provides app developers an easy, intuitive way to create and manage ads on their apps. Here, publishers have full control over what gets displayed, similarly advertisers have control over where their ads are displayed.
It provides publishers with all the tools needed to manage their ad serving, data layers, and monetization stack efficiently, automatically and transparently. They offer comprehensive support for all major ad formats including video, native, rich media and display.
Mobfox and Glispa recently merged, joining 2 of the biggest global players in mobile ad technology making it a more efficient ad solution.
Julian Zehetmayr is an Austrian entrepreneur and founder of MobFox, which is headquartered in Vienna.
Features
- Monetization of data and ads
- It provides support for multiple advertisement
- Has data based audience
- Automated mediation
Get it here
Related: AdminLTE Alternatives
Conclusion
This is a well-detailed review of great Admob alternatives, a platform that helps developers, advertisers and users monetize ads on their apps. Several alternatives are similar to Admob, but most have better monetization schemes. Users can switch between Admob and these other alternatives.
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